With Legit.ng we turn a new page of NAIJ.com history. We want to build a strong brand, which will respond to the audience in a long-term perspective.
To do that, the brand name should be understandable, memorable and easily pronounced.
With a current Internet usage growth pace, we are looking at millions of potential visitors, and our brand image should be appealing.
Intro
Inspiration
We gathered editorial and marketing guides and analysed the main principles of our work. We wanted the new brand to reflect our beliefs and translate key values through name, slogan and visual identity.
Our values
People
We put our audience first by creating relevant content and using multiple distribution channels
Impact
We cover the most trending and significant topics with an emphasis on local news to enrich Nigerians' everyday life
Integrity
We double-check our facts before publishing and avoid using misleading or clickbait headlines
Technology
We apply cutting-edge technology to create the newsfeed based on people's preferences and to improve the site speed
Tolerance
We stick to "do no harm" policy, show the world in its diversity and never justify violence
Name
Legit means correct, fair and trustworthy.
We cover the most significant and trending topics with an emphasis on local news. We double-check the facts and follow global content policies. We show everything a person needs to know to be in the picture.
That's legit.
Brand message
Being a market leader, it is our responsibility to be a trendsetter in every area of our work: content, advertising, technology. Unlike just stating to be #1 we continue improving to bring the best possible product to our audience and clients.
In the modern world, there are tons of informational clutter, but we are here to filter it and give the most meaningful and relevant content to the audience.
We use a common symbol to show that we highlight the best news that helps people make decisions, have fun and be up to date. This simple visual is easily understood and translates the main idea.
Like the highlight in our logo does, we emphasise the main information people need to know. Legit.ng is meant to be your guide, that leads the way through the news.