Brand Book
Our mission
To make every Ghanaian happier by sharing joyful and intriguing news
Brand message
Trending topics on the go
Trending topics on the go
We eager to deliver fun and cheerful news to entertain our readers, but also we share Ghanaians' opinions on various issues, extraordinary honest stories of real people and give practical advice.
With YEN.com.gh you will never miss the hottest discussion-provoking topics because our news is always accurate and up-to-date.
With YEN.com.gh you will never miss the hottest discussion-provoking topics because our news is always accurate and up-to-date.
Our Values
People
We put our audience first by creating relevant content and using multiple distribution channels
Impact
We cover the most trending and significant topics with an emphasis on local news to enrich Ghanaians' everyday lives
Integrity
We double-check our facts before publishing and avoid using misleading or clickbait headlines
Technology
We apply cutting-edge technology to create the newsfeed based on people's preferences and to improve the site speed
Tolerance
We stick to "do no harm" policy, show the world in its diversity and never justify violence
Logo
Logo variants
The space around the logo should be no less than the height from the base to the cross of the "Y".
Leave the free space around the logo to ensure its readability.
Safe zone
Logo misuse
Incorrect use of the logo compromises it's identity and harms the consistency of the brand. The logo shouldn't be altered or modified, you can't add any side elements to the logo.
DO NOT change the color
DO NOT stretch, modify or distort the logo
DO NOT add drop shadows or other effects
DO NOT place the main logo on a dark background
DO NOT outline the logo
DO NOT add gradients
Colors
Main colors
#e8d619
CMYK: 11/8/0
RGB: 232/214/25
RGB: 232/214/25
#3a3938
CMYK: 0/0/91
RGB: 58/57/56.
RGB: 58/57/56.
#20b9de
CMYK: 70/1/0
RGB: 32/185/222
RGB: 32/185/222
Trending topics on the go
Branding style guide
Presentation template